Mom Bloggers Emerge as Crucial to a Brand's Success

Today, a highly articulate, passionate, and educated group is strongly influencing the opinions and purchasing decisions of millions of moms in an unprecedented way. A diverse group of online mom bloggers is moving the conversation about products and services from the kitchen table to the Internet and, for the first time, successful companies are taking note.
National mom marketing agency, Mom Central Consulting, has just released an extensive 55-page trend report, illuminating the Power of Mom Bloggers. Mom Central, the country's premier voice for the mom marketplace, has delved into the tremendous viral power of this group and their ability to influence the success of a brand or company. The study, which was just completed, includes in-depth interviews with nearly 300 of the most influential and popular mom bloggers along with surveys of 495 Moms nationwide. Mom Central CEO Stacy DeBroff says, "Every day, we work with hundreds of Mom Bloggers, both in terms of research as well as running extensive blog tours for corporations. We wanted to share an elusive insider's perspective into these Mom bloggers-who exactly they are and how they build powerful brand awareness and influence consumer behavior."

Some key findings:
— 96% of Moms value recommendations they find on Mom Blogs
— Over 78% of Mom Bloggers now review products and services
— 94% of Moms rely on other Moms to make purchasing decisions
— More than 60% of Mom Bloggers consider making money important and want more connectivity with companies
— 37% of Mom Bloggers have been contacted as resources for the press

The researchers at Mom Central asked mom bloggers to describe why they blog, their financial motivations, how much time they devote to blogging, their personal and professional backgrounds, and their interactions with brands. Mom Central's Vice President of Research Tracey Hope-Ross says, "We wanted to delve deep into what motivates mom bloggers and why they represent such an untapped viral force for both corporations and causes. We were surprised by our findings and are excited to share these valuable insights."