"Play experts" urge parents to recognize the importance of healthy play

What was once considered child's play is now a key factor in healthy child development. Board games and interactive play are considered essential in leading a balanced life, according to a clinical report by the American Academy of Pediatrics (AAP).

And Chief Funster and co-founder of SimplyFun, Gail DeGiulio says the importance of healthy play goes beyond just fun – it’s imperative to be included in daily routines. According to the 2007 AAP report, "Play allows children to use their creativity while developing their imagination, dexterity, and physical, cognitive and emotional strength."

Today, video games and digital entertainment compete with traditional forms of play, such as board games, puzzles, and imaginative toys. According to DeGiulio, face-to-face, real interaction between family and friends through traditional tabletop games reinforces life’s most important lessons.

"When you play a board game, conversations naturally take place while a child’s communication skills are being developed. For parents, there is nothing that can replace those special teaching moments," DeGiulio said.

Healthy play is not just vital for kids. Play is for families and adults as well, DeGiulio says. "Families that play together, stay together – that’s our belief. There is irreplaceable bonding, positive interaction, and life lessons taking place during play. Children can learn family values, and a family’s identity can be discovered through play. For adults, play brings much-needed balance and down time, while deepening social relationships."

SimplyFun's mission is to "promote the importance of play and create lifelong memories that enhance the quality of life for its consultants, customers and employees." The company focuses on a series of guiding principles that include: healthy play at all ages must be fun, promote face-to-face interaction, foster social skills and other important learning, and the play experience must be enjoyable over and over again. In short, play should enhance the experience of living.

For more information on the importance of play and SimplyFun, please visit www.simplyfun.com. For more information on the American Academy of Pediatrics and their report titled "The Importance of Play in Promoting Healthy Child Development," please visit www.aap.org/pressroom/play-public.htm.